Swimming With Sharks

July 25, 2016 3 Comments

Swimming With Sharks

Did you see the re-broadcast of our Shark Tank episode on Friday? What about our feature on heavy.com? Read below for some more inside scoop on where we’ve been and where we are going!

Before the Tank

After years of watching and recording Shark Tank, I applied to the show, anxious to get my three-month-old business off the ground. With a newly-funded Kickstarter campaign, my confidence was booming, and I was ready to take a risk. Even more than the financial benefit I sought, I was most excited about the opportunity for a business mentor – an advisor and partner that could help me make the soundest business decisions. Shark Tank was one of the biggest inspirations behind starting Teaspressa in the first place, so I was inspired to step into the Tank to pursue my entrepreneurial dreams.

Since the Tank

Of course, not getting a deal really hurt my confidence at first. This business is an extension of myself and processing the experience to move past viewing it as a failure was really tough. However, I soon realized I should appreciate and celebrate this opportunity: what started as a dream on my living room couch turned into the reality of pitching my dream company on my dream show, which is a huge accomplishment! This experience taught me so much in such a short amount of time, which is very beneficial as a young entrepreneur. Because of the great advice from the Sharks, I know that I need to take smaller steps and be more patient with the process. I have huge expectations for myself and the company – I dream big! However, I need to slow down and carefully plan and execute each step to make my dreams a reality. Shark Tank really boosted my morale and gave me more excitement to keep the company going!

The exposure alone led to sales, continuous media attention, and an overall increase of traction. In the words of Lori Grenier, Teaspressa went from “crawling” to a “light walk” practically overnight. Sales have more than tripled, which provided the funds to open my own brick and mortar storefront, and I was named a Tory Burch fellow! Through all of this, I have learned to be more aware, focused, and to take time to process my experiences internally before making big decisions. My mind is usually racing at a mile a minute, and sometimes I get lost in my own enthusiasm. I am learning to take my time, breathe, and be patient…but I’m ready to get this business running!

Looking Forward

Now, I’m looking toward the excitement of owning my own brick & mortar store to house my blooming business. Unlike most companies, Teaspressa began with an online store and is just now moving to a storefront. My hope is to establish myself in my café while simultaneously building my online sales. The next steps are to set myself up for wholesale production as I await the processing of my patent and trademark. Once these foundational steps are complete, I will reconsider seeking investors.

Teaspressa and Ruze Cakehouse

Want to know more? Check out Teaspressa on Shark Tank and make sure to visit our café on Main & Goldwater in Scottsdale, AZ opening in mid-August!





3 Responses

Anthony Sulak
Anthony Sulak

July 28, 2016

Johan,
I just watched the Shark Tank episode. I would not be as kind with words when referring to the sharks. They were the most arrogant, rude unprofessional host I have seen. You were clear enough in you demonstration to show that you have a product ready for market (the actual tea). You also made it clear that you needed funds to complete the expresso machine. They reminded me of a bunch of little kids in a class room who bombard the teacher with questions in the middle of a lesson. I wish you much success; I will be sure to try your teas. The sharks need to be aware that it is the inventions, ideas and business stories that draw the viewers. The sharks could be replaced tomorrow with any investor and probably see the success of the show grow. I can’t stand them and are enough to cause me to turn the show off just as I did after watching yours. For the investment amount you needed and the amount of work you did in such a short amount of time with proven succes, there was no reason to not invest. Greedy pigs are what they are. May God bless you in your journey!

Teaspressa Blog
Teaspressa Blog

July 28, 2016

Johan,

The Tank was definitely a new experience, but we couldn’t be more grateful for the experience and the advice from the sharks! Glad you like the product – let us know what blends are your favorite.

Johan
Johan

July 26, 2016

Your episode on Shark Thank made me cringe but your product is really dank

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